Meta Rolls Out Meta AI in Threads DMs for All Users Globally

What happened

Meta globally rolled out Meta AI to Threads DMs on July 27, 2026. Half a billion Threads users can now privately chat with the AI chatbot, share posts, images, links, and videos directly, and ask follow-up questions — without polluting the public feed.

Context and impact

Meta AI had previously been tested in Threads' public feed since May 2026 in five countries. Now it arrives globally and privately — a strategic move to retain users within Meta's ecosystem rather than letting them switch to ChatGPT or Gemini. Meta AI is already available in DMs on Facebook, Instagram, and WhatsApp.

Details

• Feature available to all Threads users globally from July 27, 2026
• Previously tested publicly in five countries since May 2026
• Users can share Threads posts, images, links, and videos with Meta AI
• Meta AI is available in DMs on Facebook, Instagram, WhatsApp, and now Threads
• Goal: compete with ChatGPT and Google Gemini without users leaving Meta's ecosystem
• Private chats do not pollute other users' feeds unlike public AI posts