EU orders Google to share anonymized search data with rival AI services starting January 2027

What happened

On July 16, 2026, the European Commission issued binding Digital Markets Act (DMA) orders requiring Google to share anonymized search data with rival services and open key Android features to competing AI assistants.

Context and impact

This is a major win for competitors like Perplexity, Bing, and smaller AI search startups. Google originally proposed excluding 90-100% of unique queries from the dataset — the Commission rejected this as unacceptable. The July 27, 2026 deadline was a DMA compliance milestone, with full data sharing starting January 2027.

Details

• Binding DMA orders issued July 16, 2026
• Google must share anonymized queries, clicks, and ranking data with rivals
• Data sharing starts: January 2027
• 11 Android system features opened to rival AI assistants: July 2027
• Google originally proposed excluding 90-100% of unique queries — rejected
• Google publicly disagrees with both rulings