Amazon's Secret 'Moonraker' Project: Agentic Alexa Upgrade With $100M+ in Projected GPU Costs

What happened

Multiple outlets reported on July 9, 2026 on Project Moonraker — Amazon's internal project to transform Alexa into a full AI agent capable of chaining multiple tasks, tested using an Anthropic Sonnet model.

Context and impact

Moonraker directly responds to agentic products from OpenAI (ChatGPT Work), Anthropic (Claude Cowork), and Google. Amazon planned to deploy 'hundreds' of NVIDIA GPUs for the project. Internal critics flag costs as too high — some senior executives are considering delaying or scaling back ambitions. The document leak comes as Amazon reported a 25% rise in CO2 emissions from AI data centers in 2025.

Details

• Goal: Alexa handles multiple connected tasks from a single request (e.g., book a ride + text a friend)
• Projected GPU costs: >$100M in 2026
• Tested using Anthropic Sonnet model for advanced reasoning and visual responses
• Plans to deploy 'hundreds' of NVIDIA GPUs
• Some senior executives propose delaying or reducing project scope
• Amazon facing internal criticism over high spending on existing Alexa AI models