KPMG pulls agentic AI report — only 5 of 45 citations pointed to real sources

What happened

KPMG on June 13 pulled its October 2025 report "Redefining excellence in the age of agentic AI" after several organizations cited in it denied the claims about their AI deployments. The firm said the material was being removed from its websites pending an internal review.

Context and impact

The Financial Times contacted UBS, the UK's NHS, Swiss Federal Railways and Transport for London — all said the report's portrayed AI deployments were either untrue or misleading. Research group GPTZero found inaccuracies and fake footnotes: of 45 citations, only 5 pointed to real sources.

Details

• Publisher: KPMG
• Report: "Redefining excellence in the age of agentic AI" (October 2025)
• Affected organizations: UBS, NHS, Swiss Federal Railways, Transport for London
• GPTZero finding: 40 of 45 citations fake / non-existent
• Current status: removed from KPMG sites pending internal review