Google DeepMind Bets $75M on AI's Future in Hollywood with A24 Deal

What happened

Google DeepMind invested $75M in indie studio A24 in a first-of-its-kind research partnership to develop AI filmmaking tools, starting with AI storyboards.

Context and impact

The key detail: the deal explicitly does NOT give Google access to A24's content library or training data — distinguishing it from contentious prior Hollywood-AI deals (e.g., Lionsgate x Runway). For the creative industry it presents a new cooperation model that may ease union resistance post-WGA/SAG-AFTRA.

Details

• Amount: $75M
• First product: AI storyboards
• No Google access to A24 library
• No A24 data used for training
• Structure: research partnership